For the launch of the Ray-Ban Stories smart glasses range — a collaboration with Facebook where the tech is integrated into Ray-Ban’s frames — we created a new custom typeface and a design language that could elegantly highlight each of the features. This language ran throughout the campaign that rolled out globally to include TVC, OOH, print, online films and an illusory 3D digital billboard in Times Square. In addition to the Stories project, the typeface has also been adopted by the core brand for retail, e-com and digital communications.