Working with Instagram, we helped bring structure, order and rationale to their identity for wider use in communication, motion, on platform and beyond. This work helped inform the launch of the Instagram Stories platform, how to use the UI and demonstrated Stories’ unique creative features.

Stitching together Stories from all around the world and inspired by the way the Instagram community uses the platform to communicate, a series of short films illustrate how diverse, creative and exciting daily life on planet Earth can be. Shot and edited with Instagram Stories and creative tools, the films aired globally both on and off platform.