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At W+K Amsterdam Studio, we made plenty of printed matter for Nike, from elaborately produced books like the commemorative retirement piece for Dirk Nowitzki, to regional research documents assembled in-house.
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Roger Federer became the oldest world #1 in tennis history whilst playing in our backyard of Rotterdam. In anticipation of this historical sporting moment, we turned around a tactical celebration campaign in less than a week, which included film, social, OOH and newsprint spanning across not just Europe but the US as well.
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A campaign to encourage Russian women to embrace sport and stand taller without heels. This local market launch of "Better For It" global campaign included social assets, print, and OOH spectaculars.
